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Why Every Serious Cameroon online brand should have an eCommerce website

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As a business blogger and eCommerce website designer, i often receive enquiries from business owners who are wondering whether an ecommerce website is relevant to their company OR they should just continue selling their products & services on the social media and marketplaces (Amazon, eBay, Depop, Etsy).

We believe businesses that are truly serious about ecommerce should have their own website.

In case you don’t know, an ecommerce website would greatly expose your business to tons of potential customers/clients at home and abroad thereby skyrocketing your profit within a short time frame.

Wondering how???

*** You can easily set up a shop section on your website, where your customers can purchase your products and issue payment via PayPal and credit cards in Nigeria. Wondering how??? i will show you how.

I will also add conversion features on your website that will entice potential customers to easily issue payment on your site without being skeptical about the credibility of your site.

Ecommerce websites are capable of showcasing far more products than a bricks-and-mortar shop, and if you have a lot of different items on offer, an ecommerce site will probably be the single most efficient way for you to sell.

*** Your Ecommerce site will also have a blog section, where you can publish how-to articles about your products and services. This will enable your website to appear/rank high on the search engines for keywords relevant to your business thereby helping you to gain tons of quality free traffic from Google, Bing and other top search engines.

*** With a website, you would be able to build a huge email list of customers that you can market your products directly to them from time to time.

When you have your customers’ email addresses, you can send them email marketing promotions, offer discounts, and announce new products.

*** With a website, you can easily establish yourself as an authority in a particular niche and scare away competitors.

*** Having a website, makes your business credible as compared to the brands with only Instagram and Facebook pages. Nowadays even teenagers have Facebook business pages and in addition to that, nowadays, there lots of fraudulent Facebook and Instagram pages which has made many people to avoid buying products from the social media platforms.

*** Another compelling reason why you need your own eCommerce website is that, its risky to build your business on Instagram, Facebook, YouTube and the online marketplaces.

Those platform reserve the right to shut down your business if they deem it necessary irrespective of the amount of followers or customers you have.

Have you ever imagined how you will feel if you wake up one morning to find out that your Facebook or Instagram page has been deleted???. If your Facebook/Instagram has been suspended your page before, then you already have a glimpse of how it feels.

…but With your own website, you would be in full control and run your business without any fear that it might be taken down. You can publish or sell whatever you want to sell on it.

When you run your own website, you get to maintain full control, including the way it looks, what it says, and how it works. The possibilities are endless.

*** You can add product photos and videos in certain places.
*** You can alter the layout and navigation.
*** You can change the color scheme and website theme.
*** You can edit button placement and text.
*** You can tell your company’s story.
*** You can add a blog.
*** You can feature certain customers.

*** With your own website, it’s easier to experiment, since there are no strict rules or regulations with which you must comply. You ultimately control your storefront and have the ability to test and validate what works for your online business. You also don’t have to worry about the impact a change may have on your conversions, since you don’t owe a percentage of each sale to a third-party, like you would on a marketplace.

***Having your own ecommerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behavior on your website, like what they looked at and the path they took to buy from you.

And if there are certain traffic sources that are bringing in great customers for your business, you can choose to focus efforts there and put more money into those channels since you know they are profitable.

When running your own website, not only do you gain information about your existing customers, but you can also learn information about where those who didn’t end up making a purchase fell off. Maybe it’s a product page that doesn’t have enough customer reviews or good enough photos, or perhaps people are abandoning shopping carts due to high shipping costs Or perhaps your homepage is confusing and lacks a user-friendly website design or your checkout process lacks the payment methods and payment options your target customers expect to find on your ecommerce store.

Just as critically, you need to use these insights to make improvements and optimize your website to increase conversions and help you sell more.

The wise business people use the social media platforms to drive traffic to their own site or make their Ecommerce site popular and don’t rely solely on it.

Just because you have your own website doesn’t mean customers will automatically come flocking to you. Once you have a store, you will have to work to get shoppers there. The first step to acquiring customers is to drive traffic to your site through a mix of SEO strategies and a strong online presence on social media. It’s not always easy to set up the right campaigns; however, you have a lot more flexibility with the ways you can get people to find and buy from you.

Ecommerce businesses can customize their marketing strategy tailored to fit their audiences and their specific shopping habits.

Some common tactics include using Facebook and Google ads to reach your audience. You can also create content for your website by researching and incorporating the keywords people use to search for a solution like yours.

Somebody may likely want to argue that I’M ALREADY SELLING MY PRODUCTS & SERVICES ON THE INTERNET MARKETPLACES, WHY SHOULD I CREATE A WEBSITE???

Selling your products and services on marketplaces like Jumia, Konga, Kikuu, Amazon, Etsy, eBay, and Walmart Marketplace, is good idea but the people who buy your product are the customers of the marketplace and not yours. Selling directly to consumers on your website means you get to collect their contact information.

When you have your customers’ email addresses, you can send them email marketing promotions, offer discounts, and announce new products.

And when selling on the marketplaces, it becomes very difficult to grow a brand as it’s the marketplace’s brand that is in the forefront – not yours. This makes it nearly impossible to build brand awareness and recognition.

In fact, most of the time, visitors and customers assume your product belongs to the marketplace without realizing you even exist. In other words, those who purchase your product will remember the marketplace instead of you.

Your goal should be for consumers to associate your product with your brand and think of your brand when they think of that category.

When you make a sale through your website, the customer is buying directly from you and they know your website.

And there’s a stiff competition on those marketplaces which makes it difficult to make tons of sales. Getting repeat buyers is much more difficult on a marketplace, because you don’t have direct access to your customers. This gives you fewer opportunities to provide good customer service and promote your other products.

Most importantly, when selling your own products and services on your own website, you don’t have to worry about your competitors’ products popping up next to yours like you would with a marketplace.

Having your own eCommerce website, makes it possible for you to have unrestricted conversation with your customers.

Since it’s easier and cheaper to retain a customer than it is to get a new one, communicating with existing customers is a necessary part of generating revenue for your business.

It should also be noted that when selling on the marketplaces, your vendor shop can be suspended.

For example, Amazon sometimes suspends even healthy accounts with no red flags, and while those accounts do often go back up, the business still loses money and customers while offline.

Having your own website is an important piece of your ecommerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. Not only do you know who has bought from you in the past, but you also know what they bought, how much they spent, and what they are interested in. You can use this information to influence and suggest future purchases.

How much does it cost to get an Ecommerce website in Cameroon

After reading about the benefits of having an eCommerce website, you are probably willing to take action right now…but you may also wondering how much it would cost you to set up an Ecommerce website.

Contrary to popular believe, it won’t cost you tons of money to set up a website.

Listen!!!

With just $500, you can set up an Ecommerce website that would be accessible for 3 good years without you paying extra fee (except a small domain name renewal fee which will cost you less than $18 per year).

After the 3 yrs hosting period has expired, you just need to pay for the renewal of web site hosting in order for your website to remain accessible.

Based on the benefits of an Ecommerce website, you won’t face any difficulty renewing your domain name and hosting fee after 3 yrs as you must have started making tons of money from your Ecommerce website.

I have been developing websites for over 4 years now, so you can be sure that I have the experience necessary to produce a website that not only perfectly suits your needs,
but even outperforms your expectations.

As my client, you can expect your project requirements to be met fully, on time, and most of all, to the highest of standards.

After creating your Ecommerce website, i will also educate you on how to run the Ecommerce website….and it would surprise you to know that running an Ecommerce site, is as easy as running Facebook page. You don’t know to know how to code.

Several of the ecommerce platforms available today are hosted and easy to maintain, with no web developer or design team needed. These do-it-yourself tools make it effortless to update content, add products, and make other adjustments all on your own.

Contact me today and get your website within a week.

On the otherhand, an eCommerce website won’t be relevant to you, if you find yourself in the following category…

An ecommerce website probably isn’t right for you if:

*** You aren’t equipped to deal with a large volume of orders. Opening up your business to the whole country (and possibly beyond) will almost certainly result in a lot more orders. This is great news if you can handle the demand, but if you can’t, things will very quickly turn sour, especially if customers aren’t receiving the goods they’ve paid for. In the age of the internet, disgruntled consumers can ruin a company’s reputation astonishingly quickly!

*** You only want to target a small area. Want to keep your business local? If so, ecommerce may be the wrong choice for you, particularly if you don’t have the means to fulfil orders from outside your chosen territory. That said, we have produced ecommerce websites for a few region-specific businesses, and they’ve done very well indeed – just make sure that visitors know right from the outset that your site only caters to one location!

*** Your products are too complicated for ecommerce. Some things simply can’t be sold directly over the internet. This is often the case for companies who specialise in bespoke items; it is possible to integrate some customisable features into an ecommerce website (for example, we have built sites that sell things like personalised clothing and customised labels), but after a certain point, it just becomes too complicated for the end user. Alternatively, perhaps you’d rather get people on the telephone instead of selling to them online – giving your customers a phone number instead of an online checkout allows you to speak to them personally, provide a better solution for their requirements, and perhaps even upsell your products and make more money!

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